09/08/2010
Google Instant Will Impact Search Ads and SEO [Video]

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New interface will show a rapid sequence of ads per query, leading Google to update its definition of an ad impression.

09/07/2010
Craiglist's Loss Is Rivals' Gain

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Craigslist had been on track to collect an estimated $45 million this year from adult services ads.

09/07/2010
Lexus Bangs the Drum In New Digital Ads

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In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com.

09/06/2010
California Political Campaign Sees Lift by Combining TV, Web Ads

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Web ads boost the impact of TV spots in key polling metrics, according to a study of Facebook vet Chris Kelly's run for Attorney General.

09/06/2010
Dexter Creates Elaborate ARG to Keep Viewer Interest Between Seasons

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Fans of the serial killer drama are treated to an alternate reality experience that spans fictional websites, online classifieds, eBay, YouTube, and Twitter.

09/02/2010
Google Introduces Branded Map Icons

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The paid feature is in beta with companies like HSBC, and will be available for mobile devices soon.

09/02/2010
Boring Product, Great Ad: Tipp-Ex Channels Subservient Chicken

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Stationary brand invites users to dictate the outcome of a YouTube video with new campaign.

09/02/2010
Rep. Bachmann Treats Minnesota Fairgoers to Mobile Attack Ads

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Republican Michele Bachmann, running for reelection in Minnesota, aims mobile attack ads to voters at the State Fair.

09/02/2010
Virgin America's Geo-Social Loss Leader Gets Huge Response

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Four-hour event marked the airline's fifth-best revenue day ever. Loopt says the response was the best yet on its geo-social platform.

09/02/2010
Google Holds on to AOL's Search Business

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Google will supply search results and search ads across AOL properties until at least 2015.

09/02/2010
Alterian Fills Social Media Gap With Intrepid Acquisition

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Intrepid is a 40-person firm with offices in Seattle and London.

09/01/2010
Florida's Rick Scott Shuns Mobile in Running Mate Announcement Push

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UPDATED: Florida GOP candidate for governor Rick Scott is expected to announce his lieutenant governor pick via e-mail, promoting the effort using online ads and social media.

09/01/2010
ComScore’s Nedstat Buy to Enhance Video and Mobile Capabilities

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Purchase will provide data sources, video measurement technology, and extend comScore's European footprint.

09/01/2010
Apple Launches Ping, Social Network for Music

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Ping will live within iTunes and allow users to "follow" artists and each other.

09/01/2010
Charitable Social Platform Enlists Red Cross, Old Navy, Starbucks

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Endorse for a Cause has signed up notable charities and retailers to encourage users to turn online shopping experiences into fundraising via Facebook and Twitter.

09/01/2010
OpenX Partners With Dentsu CCI on Japanese Ad Exchange

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The world's fifth largest marketing organization adopts an exchange model.

08/31/2010
K-Swiss 'Kenny Powers' Work Shows Marketing Is F*cking Changing, Man

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An in-depth look at the sneaker brand's campaign, including a FunnyOrDie.com video that features vulgarity rarely seen or heard in marketing. K-Swiss's video is getting big-time hits, and its Facebook presence has increased 7X.

08/31/2010
Reddit Drops Pro-Pot Ads, Says Just Say Now

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An anti-Digg rebellion has cost the pro-marijuana group its ad freedom.

08/31/2010
MLB, YouTube Hope New Channel Attracts Japanese Advertisers

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Even if advertisers don't flock to the channel, MLB house ads are expected to pitch products to Japanese fans of players like Ichiro Suzuki and Hideki Matsui.

08/30/2010
Facebook Goes Back to School With Eddie Bauer, Tiger Direct, and Newegg.com

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The social networking giant has launched "Universities on Facebook," while partnering with 10 retailers to kick off the initiative.

08/30/2010
Red Bull, EA, and GE Seek 'Followers' on the New Digg

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So far users have not flocked to create branded accounts, but it's early.

08/30/2010
Censorship of Pro-Pot Group Campaign Leads to Free Ads

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Censorship of a pro-marijuana legalization group's ads could be attracting attention to its cause.

08/27/2010
Parents Sue Facebook Over Ads And 'Like' Data

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Two parents claim their respective adolescent children are being exploited for commercial purposes whenever they see a friend has "Liked" a Facebook.com ad.

08/27/2010
USA Today Restructures to Focus on Digital Products

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Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile.

08/26/2010
Real Estate Sites Enjoy Benefits of Market Slowdown

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As the real estate market struggles, real estate sites are seeing traffic gains and increased ad spend.

08/26/2010
Was Fandango's Deal Actually A List-Build Purchase by Groupon?

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The movie tickets site was featured in a modestly distributed online campaign that saw excellent sales results. But who paid for the effort?

08/26/2010
Phony iPhone App Reviews Get Reverb in Hot Water with FTC

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Agency has helped market a game starring porn legend Ron Jeremy, a Beer Bong app, and "Rock Band." But promoting sex, drugs, and rock 'n' roll isn’t what got it in trouble.

08/25/2010
Promoted Tweets Increase Engagement by 50 Percent for Zecco

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Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links.

08/25/2010
Buick, Buitoni, and Others Embrace Social Media Branding on Food Sites

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Media companies like Foodbuzz help brands connect with consumers through the engaging world of social food and cooking sites.

08/24/2010
How Gap's 'Groupon' Went Crazy Viral

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An in-depth look at the group-buying platform's biggest and most successful campaign to date.

08/24/2010
Yahoo Switches to Bing for Organic Search Results

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Microsoft's Bing engine now powers all organic search results on Yahoo sites.

08/24/2010
News Corp to Integrate Fox Audience Network With MySpace

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Integration follows the departure of the unit's President, Adam Bain, to Twitter.

08/24/2010
Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011

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According to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid search fall.

08/24/2010
Whrrl Says It's Up Next for Facebook 'Places' Partnerships

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The geo-social brand also echoes Foursquare's claim that user growth has spiked since Facebook 'Places' launched last week.

08/24/2010
Florida Candidate Aims Mobile Ads at Voters in Line at Polls

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Democratic AG hopeful Dan Gelber is running mobile ads targeted to Floridians in the hopes of winning their vote in a primary election today.

08/23/2010
Report: Twitter Hires First Vice President of Revenue

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Twitter continues to build out its ad sales teams as it attempts to monetize its service.

08/23/2010
Social Media Drives Hyundai 'Uncensored' Campaign

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YouTube and Facebook provide opportunities for consumers to comment on the Sonata.

08/23/2010
After IAB Donation, Congressman Voiced Group's Worries on Stronger FTC

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In July, after receiving a contribution from the IAB's PAC, a congressman stated fears about a more powerful FTC - which the IAB opposes.

08/22/2010
Nokia Buys Mobile Application Analytics Firm

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Handset manufacturer follows competitors in investment in mobile analytics space.